list of messages in the Sprout Social Listening dashboard

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This is obviously a lot to sift through by hand. Again, Instagram doesn’t make listening particularly easy by default.

The good news is that there are tools out there to help. Sprout’s social media listening tool helps you hone in on relevant Instagram conversations. Brands can create their own listening queries for Instagram via Boolean syntax and rules logic.

Choose from existing templates to simplify your Instagram social listening efforts. chinese student data Monitor brand health, discover industry insights and analyze your competition. Or check out how your campaign is performing and how people are responding to an event.

Sprout’s Query Builder is where you enter the words, phrases or hashtags you want to track. For Instagram, it’s crucial to include hashtags as a part of your Query since Sprout uses hashtags to collect data from the platform.

Not sure what words or phrases to track? Queries by AI Assist is a useful feature that automatically suggests additional words or phrases. Enter one keyword relevant to your industry and the capability comes up with other related keywords to add to your Query.

Sprout Social Query Builder showing a list of suggested words and phrases for clean beauty using the Queries by AI Assist feature
Optionally, exclude specific words and phrases and select industry themes to reduce noise in your social listening data. You can also configure your alerts and apply additional filters to streamline your search.

How to build an effective Instagram social listening strategy
Of course, understanding Instagram listening and how it works is only half the battle.

How do you turn all of these metrics and observations into action?

Your social listening strategy ultimately boils down to your goals. Below is how brands can use Instagram social listening to level up their marketing efforts.