Adding keywords in the Yandex.Direct interface

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Keywords are added to the interface when creating a new campaign or editing an existing one.

To create a new campaign, click on the “Create Campaign” button on the top control panel:

Creating a new campaign in Yandex Direct

From the drop-down list, select the advertising campaign type “Text and graphic ads”. The first form to fill out is loaded on the page – information about the advertising campaign. Here, you must specify the name uae telegram data of the campaign and the region of display:

Type of advertising campaign

Then click “Next” at the bottom of the page – another form will load, but this time for creating an ad group. In the group, create one or more ads with a common set of key phrases and uniform display conditions.

The information is specified directly in the form - about the name and type of the group, headings, text and links to which the ads lead are entered. Here, additions to the ads are added, as well as information about keywords and negative phrases.