How to calculate the cost of a click in Yandex Direct?

nusaiba130 · Post by **nusaiba130** » Thu Feb 13, 2025 5:52 am

Are you planning to launch advertising campaigns in Yandex.Direct and want to know how to determine the cost per click in order to distribute your budget wisely? It is easy to find out the cost of a request in Yandex.Direct.

Yandex. Direct makes a forecast of the cost of clicks and advertising budgets based on statistics on ads, taking into account seasonality and such nuances as rates, number of impressions and number of clicks for a specific keyword. In general, real amounts for advertising may differ from the forecast, because in the process of campaigns a lot of things change - turkey telegram data rates, CTR, etc. But let's try to calculate the cost of a click in Yandex. Direct ourselves

1. So, go to Yandex.Direct and go to the budget assessment page “Budget forecast”:

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