The learnings are:
Keep the conversation simple
Run many actions through the timeline
Only let Facebook ads actions land on an app page
Keep the apps exceptionally simple
From fans to passionate brand recommenders
The first time that kaartwereld really got a lot of reactions was during the EC campaign, where you could get your message on the largest map of the Netherlands for the EC team. Although we did not set up a like compulsion here, the result was that a few thousand reactions were released.
On May 21, we started the EC campaign and it is clear that, despite the fact that we had no lebanon telegram data like compulsion, a lot of visitors gave a like for a short while and then immediately dropped out again. During that period, we also started to phase out the free card coupon, but the result is that a large group of loyal fans remained, 50% of whom visited the online card world shop again. On June 14, we also started the iPad campaign, with which fans can win an iPad via an app. This is very popular.