How contextual advertising works, its difference from SEO, how to collect key phrases through Wordstat, classify and refine search queries.
General principles of online advertising: what is conversion, how to write attractive ads, tools for increasing conversion, etc.
Creating an advertising campaign and setting it up, adding ads, passing moderation and launching.
Statistical tools: analysis of the obtained data for use in improving the effectiveness of campaigns.
Advertising budget planning: preliminary assessment and cost per click calculation.
There are three options for participation. The basic one does not include homework and costs 3900 rubles. In the individual tariff, training is carried out in the form of video communication with the teacher, there are homework qatar telegram data assignments, their checking and feedback, as well as three consultations after the course. The cost is 13 thousand rubles. There is also corporate training for 10 people.
Geekbrains
The training center offers the longest Yandex Direct courses, which last 12 months. Here you will receive in-depth knowledge of contextual advertising and will be able to solve any business problems in the B2B and B2C segments.
The program includes lectures on the following topics
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