The cover photo of your fan page should not contain an arrow pointing to your like button or an app
Posted: Thu Feb 13, 2025 4:50 am
Facebook has rules for actions and campaigns and they are there for a reason. They mainly help you to get real fans and thus develop a lively fan page. Violating these rules leads to a Facebook Marketing Fail. Why do so many marketers still make the mistake? I count 5 causes.
1. Ignorance
Many marketers have no idea what rule they are breaking. Even if they are 'specialized' in social media, many still miss the mark completely, even a large Dutch educational institute in online marketing made the mistake. The 'cover photo' at the top of a fan page with an arrow pointing to the Facebook app, images that have to be tagged on the pinboard to win a prize. The classic is now sharing a photo on your own pinboard to have a chance to win concert tickets. All prohibited.
Approaching Facebook marketing as a blank canvas can be dangerous, so make sure you are aware of korea telegram data the rules. Many campaign proposals that come through my desk do not comply with the Facebook rules . For many, Facebook is a relatively new area, so ask someone who knows their way around for help. The rules are mainly there to keep things pleasant on Facebook, 200 messages in your timeline with a product to like is not fun for anyone.
Facebook Fail
Examples of 'tag/like and win' photo actions, company and product names removed.
2. Calculated risk?
Oh, how many fan pages are actually deleted? Detection is not a priority at Facebook! We'll take the gamble... A common reaction to Facebook's rules. However, I don't think your customer/company is happy with that attitude if the fan page goes dark in the middle of a campaign. Think of the investment in time and money that has already been made to reach so many fans.
Compare it to your website going black, would people take that risk if only more visitors came. I can't think of any companies where you can take that risk.
1. Ignorance
Many marketers have no idea what rule they are breaking. Even if they are 'specialized' in social media, many still miss the mark completely, even a large Dutch educational institute in online marketing made the mistake. The 'cover photo' at the top of a fan page with an arrow pointing to the Facebook app, images that have to be tagged on the pinboard to win a prize. The classic is now sharing a photo on your own pinboard to have a chance to win concert tickets. All prohibited.
Approaching Facebook marketing as a blank canvas can be dangerous, so make sure you are aware of korea telegram data the rules. Many campaign proposals that come through my desk do not comply with the Facebook rules . For many, Facebook is a relatively new area, so ask someone who knows their way around for help. The rules are mainly there to keep things pleasant on Facebook, 200 messages in your timeline with a product to like is not fun for anyone.
Facebook Fail
Examples of 'tag/like and win' photo actions, company and product names removed.
2. Calculated risk?
Oh, how many fan pages are actually deleted? Detection is not a priority at Facebook! We'll take the gamble... A common reaction to Facebook's rules. However, I don't think your customer/company is happy with that attitude if the fan page goes dark in the middle of a campaign. Think of the investment in time and money that has already been made to reach so many fans.
Compare it to your website going black, would people take that risk if only more visitors came. I can't think of any companies where you can take that risk.