>> Download the social sharing report and add it to your Google Analytics account
Posted: Thu Feb 13, 2025 4:41 am
arketers will spend up to 20% of their budget on social media in the coming years . However, it remains difficult for many marketers to analyze social activities and determine the ROI. Lately, we are often asked how you can gain insight into social sharing from your website. This can be done via a handy custom report in Google Analytics.
Download social sharing report
This custom report in Google Analytics gives you an overview of what content is being shared and on which social channels this content is being shared. We recently came across a useful article by Justin Cutroni , in which he explains how to create a social sharing report. With this custom report you will get answers to the following questions:
Have these visitors been to the website before?
How did these visitors get to the website?
What content do they share online?
Where do they share the content online?
What is the impact of social sharing?
To use this report, it is important that you measure the social buttons on the website. With the asynchronous Google Analytics Tracking code, Google+ and ShareThis buttons are automatically measured. For the AddThis buttons and the other social buttons, you need to add extra code.
You can import the custom report into your own Google Analytics account by clicking on the link below. For this it is important that you are logged in with your Google Analytics account within the same browser.
Trend of social actions
The social sharing report starts in the first tab 'shared content trend' with a trend of social actions. italy telegram data This illustrates how visitors share content. For example, visitors click on your Twitter button, +1 button or the Facebook like. This trend can be used to see if there are patterns to be discovered in the number of shares. For example: when you promote your blog and/or content via e-mail, it is quite possible that you see peaks around this period.
Social sharing custom report
Tip: use 'annotations'!
With these annotations you can leave notes of a special event that takes place and that can influence the collected data. It is easy to add these annotations, for example sending a newsletter, an open day and competitions. On your dashboard you can double click on the day on the graph on which you want to add the note. Then click on 'Create new annotation', after which you can add a description to your note.
What content is shared where?
It is good to gain insight into which content is shared on which social channel. Below is a short explanation of how to display this in one overview:
Download social sharing report
This custom report in Google Analytics gives you an overview of what content is being shared and on which social channels this content is being shared. We recently came across a useful article by Justin Cutroni , in which he explains how to create a social sharing report. With this custom report you will get answers to the following questions:
Have these visitors been to the website before?
How did these visitors get to the website?
What content do they share online?
Where do they share the content online?
What is the impact of social sharing?
To use this report, it is important that you measure the social buttons on the website. With the asynchronous Google Analytics Tracking code, Google+ and ShareThis buttons are automatically measured. For the AddThis buttons and the other social buttons, you need to add extra code.
You can import the custom report into your own Google Analytics account by clicking on the link below. For this it is important that you are logged in with your Google Analytics account within the same browser.
Trend of social actions
The social sharing report starts in the first tab 'shared content trend' with a trend of social actions. italy telegram data This illustrates how visitors share content. For example, visitors click on your Twitter button, +1 button or the Facebook like. This trend can be used to see if there are patterns to be discovered in the number of shares. For example: when you promote your blog and/or content via e-mail, it is quite possible that you see peaks around this period.
Social sharing custom report
Tip: use 'annotations'!
With these annotations you can leave notes of a special event that takes place and that can influence the collected data. It is easy to add these annotations, for example sending a newsletter, an open day and competitions. On your dashboard you can double click on the day on the graph on which you want to add the note. Then click on 'Create new annotation', after which you can add a description to your note.
What content is shared where?
It is good to gain insight into which content is shared on which social channel. Below is a short explanation of how to display this in one overview: