Suppose a product has a selling point,
Posted: Mon Dec 23, 2024 9:59 am
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But with this framework, you only need to modify japan cell number the content sorting and language style according to different platforms and different copywriting forms: The thinking of bringing goods is universal, so in my opinion, the thinking of bringing goods copywriting is universal and not limited by form and product. What does it mean to be not limited by form? What I write most in my daily life is short video scripts, followed by public account tweets. For Xiaohongshu copywriting, video scripts, and articles, the most commonly used structure is the three-paragraph structure of total, specific, and total.
comprehensively. But short pictures or videos need to make a single point breakthrough. Use a selling point to attract and guide you. Or for videos, it is necessary to put the pain point in front to attract you to stay and watch to the end, but for live streaming, prices and discounts may be the parts that need to be repeated repeatedly. This is a formal difference caused by different platforms and traffic distribution methods. But no matter how the form changes in the content structure, only the order of importance of the content details and language style will change.
The idea of content, user needs, selling points and pain points are still the same. So what does it mean to be not limited to products? It means that the goods in the copywriting are not necessarily physical goods. It can be a service, a person, a brand, a company or even a good solution to a problem... The idea of demand-supply matching can also be used. In this process, one of the things is how can I sell this product and attract users' attention, purchases, and interactions... For example, I am a blogger who talks about new media operations.
But with this framework, you only need to modify japan cell number the content sorting and language style according to different platforms and different copywriting forms: The thinking of bringing goods is universal, so in my opinion, the thinking of bringing goods copywriting is universal and not limited by form and product. What does it mean to be not limited by form? What I write most in my daily life is short video scripts, followed by public account tweets. For Xiaohongshu copywriting, video scripts, and articles, the most commonly used structure is the three-paragraph structure of total, specific, and total.
comprehensively. But short pictures or videos need to make a single point breakthrough. Use a selling point to attract and guide you. Or for videos, it is necessary to put the pain point in front to attract you to stay and watch to the end, but for live streaming, prices and discounts may be the parts that need to be repeated repeatedly. This is a formal difference caused by different platforms and traffic distribution methods. But no matter how the form changes in the content structure, only the order of importance of the content details and language style will change.
The idea of content, user needs, selling points and pain points are still the same. So what does it mean to be not limited to products? It means that the goods in the copywriting are not necessarily physical goods. It can be a service, a person, a brand, a company or even a good solution to a problem... The idea of demand-supply matching can also be used. In this process, one of the things is how can I sell this product and attract users' attention, purchases, and interactions... For example, I am a blogger who talks about new media operations.