Very handy to work from one program, especially if multiple social media channels are used by your organization.
Pay attention to employee profiles. Staff is your company's calling card and in 2012 it can no longer be the case that the HR and/or marketing department does not pay attention to this. As soon as someone is hired, it seems to me an excellent opportunity to inform the new employee about the additions to the LinkedIn profile (correct job description, correct company name, adding a company website, linking to colleagues and a new (suitable) profile photo). attention to this. As a result, even in large companies, employees can still be seen in summer outfits.
Segment the product page based on language (geography), function, company size and seniority. This is very wise when you have products/services for specific target groups and regions (multilingual).
Provide a visual presentation on the products/services tab , this way you can distinguish yourself on LinkedIn. There are multiple options for placing visuals, such as banners, YouTube videos and product images.
3 banners can be placed on the product page (per segment). Ensure topicality hong kong telegram data and a clear call-to-action in the banners.
You can draw extra attention to new products (max. 5) by making them 'featured' .
In addition, products and services can be recommended by users . The recommendation is shown on the company page, on the profile of the person who recommended the product and in the activity stream on the LinkedIn homepage. The products/services tab can contribute to the growth of 'brand ambassadors'. They ensure that the desired word-of-mouth buzz is created within the LinkedIn network.
LinkedIn has linked an analytics page to the company page. This gives you insight into the reach of the company page. Do you want to measure everything? Then make sure that, for example, the URLs of the products on LinkedIn have been added to Google Analytics or another analytics program. That way you can also measure yourself.
I am very curious to know to what extent your organization already uses the possibilities of the company page? Or are you proud of the way your company promotes itself within LinkedIn? Share your 'best practice' via the reaction possibility!