Only Seven Left: from boyhood dream to ultimate marketing
Posted: Thu Feb 13, 2025 3:23 am
Only Seven LeftAfter the presentation of Will Mills, Jochem Winterwerp and Bram de Wijs of the Dutch band Only Seven Left came on stage. Only Seven Left is a band consisting of five men who created a huge social media hype around their band without a budget. The band is active on Twitter, Facebook and YouTube. What always comes first for them is the one-on-one contact with their fans. Everyone who approaches the band always gets a response.
By setting up various actions via social media, they have created a huge engagement with their fans. In 2007, the band was founded and for their first song 'Forever is a Lie' they called upon the help of their fans to make the clip. The fans who are actually seen in the clip were so enthusiastic about their participation in the clip that it was shared frequently via various channels. This made the clip go viral and the first success of the band was born.
During their first tour they set up a campaign where fans had to take a picture of their tour ticket. They could upload this photo, which was still in Hyves at the time, tag themselves and then they had a chance to win a pillowcase. This caused a huge run on the tickets and the first tour was a fact. When in 2008 their singer announced that he was leaving the band, they started a competition in which they went looking for a new singer. People could sing along to a song via webcam after which fans could vote for you. With this campaign they not only found a new singer and once again sought engagement with their fans in a brilliant way. With this campaign cambodia telegram data they also managed to win the Interactive Award from Buma-Stemra .
All the attention eventually led to EMI releasing their album. The first single was on the 3fm playlist on the day of release. After three weeks it had disappeared again because the song was no longer in the charts. The main reason is that their fans watched the songs on YouTube and did not buy any more singles. With a social media campaign they sent bracelets with the lyrics of the song to everyone who bought the single and in no time they were back in the charts. And also back on the playlists. The story of Only Seven Left is a boy's dream come true, but actually the boys are just excellent marketers who, based on involving and listening to their fans, have found the ultimate form of co-creation to achieve their goal.
By setting up various actions via social media, they have created a huge engagement with their fans. In 2007, the band was founded and for their first song 'Forever is a Lie' they called upon the help of their fans to make the clip. The fans who are actually seen in the clip were so enthusiastic about their participation in the clip that it was shared frequently via various channels. This made the clip go viral and the first success of the band was born.
During their first tour they set up a campaign where fans had to take a picture of their tour ticket. They could upload this photo, which was still in Hyves at the time, tag themselves and then they had a chance to win a pillowcase. This caused a huge run on the tickets and the first tour was a fact. When in 2008 their singer announced that he was leaving the band, they started a competition in which they went looking for a new singer. People could sing along to a song via webcam after which fans could vote for you. With this campaign they not only found a new singer and once again sought engagement with their fans in a brilliant way. With this campaign cambodia telegram data they also managed to win the Interactive Award from Buma-Stemra .
All the attention eventually led to EMI releasing their album. The first single was on the 3fm playlist on the day of release. After three weeks it had disappeared again because the song was no longer in the charts. The main reason is that their fans watched the songs on YouTube and did not buy any more singles. With a social media campaign they sent bracelets with the lyrics of the song to everyone who bought the single and in no time they were back in the charts. And also back on the playlists. The story of Only Seven Left is a boy's dream come true, but actually the boys are just excellent marketers who, based on involving and listening to their fans, have found the ultimate form of co-creation to achieve their goal.