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Cross-screen strategy
The user has profoundly changed his behavior, not only in terms of purchasing but also in terms of browsing. Publishers, advertisers and marketers must now deal with a user who evolves in an increasingly omnichannel and cross-device context, in which the customer journey is less and less linear and takes place between multiple touchpoints.
Touchpoints are multiplying, interactions are becoming continuous and fragmented across kazakhstan mobile database different devices. It is becoming increasingly complex to preserve the user throughout their journey.
In this context, brands and companies must adapt and adopt advanced solutions that answer an increasingly complex question: how to reach the user in a consistent, targeted and effective way across multiple devices? The answer to this question lies in the cross-screen strategy .
What is cross-screen strategy?
When we talk about cross-screen strategy , we are referring to an integrated approach that aims to reach and engage consumers across multiple devices (desktop, mobile, tablet, connected TV and wearables) throughout their customer journey with personalized content.
In an increasingly complex digital ecosystem, where users move not only from device to device, but also from screen to screen, even at the same time of day, the need for a data-driven omnichannel approach becomes paramount.