Black Friday 2024
While for consumers the long Black Friday weekend is the time when they are most overwhelmed by offers and promotions, for brands it is often an opportunity not only to thank existing customers but to acquire new ones.
In order to achieve these goals, it is essential to be able to stand out in the chaos to capture the consumer's attention and all this is only possible through personalized messages and offers.
In the case of existing customers, the advice is to implement personalization 1000 mobile number database strategies that are based on their lifecycle .
Hero, lost, active or first-time customers, to name a few, need to be engaged with different communications and sales propositions across multiple channels and using multiple tools ranging from newsletters to behavioral messages, product recommendations to SMS to point-of-sale advice.
From a strategic point of view that aims at customer loyalty and retention, even the Black Friday period, but especially the post-Christmas period, must be considered an opportunity to create offers and product proposals consistent with the expectations of your audience . These are not only generic discounts and promotions (for example, 25% off the entire product catalog), but also promotions and product proposals that vary depending on the segment to which each user belongs.
If you still need to plan some activities or you already have your Black Friday strategy in place, don't forget to focus on personalization .
Increased engagement , increased conversion rates, reduced cart abandonment rates, and revenue growth are some of the benefits that come from creating and maintaining a personalized and valuable customer experience even during times of great sales.
Learn how to personalize your customers' shopping experience on Black Friday with Blendee. Contact us for more information !