We discussed the importance of context and how it can help increase conversions. It's all about reading your audience's minds.
While this may not be possible, there are guidelines you can use to incre philippines mobile database ase the likelihood of conversion. For example, you can use exit-intent pop-ups for users who are about to click away from your website.
Technology makes this tracking easy. As soon as the mouse moves from the window towards the X button, a pop-up window will be launched. In this menu, you want to focus on capturing emails.
You can do this by offering a discount code in exchange for a free download of an e-book, whitepaper, or case study.
Other behaviors you can use to trigger pop-ups are:
Scroll to the middle or bottom of the page
Be on the page for a certain amount of time
Click on the page several times
Clicking on a specific image or link
The goal is to show pop-ups that are relevant to your visitors' behavior. For example, if you sell home improvement products, it wouldn't make sense to show a pop-up for an e-book on how to build a home garden to someone who is looking at faucets.
Ability to integrate with email and CRM systems
It's great that you're using a CRM to manage customer relationships and email campaigns to stay in touch with prospects.
The problem with technology is that it gets more complicated as you add more and more tools. Yet you need them all to be successful at what you do – growing your business.
That's why it's essential to use platforms that integrate with other tools to make your job easier. And it's no different with pop-up platforms.
You need a tool that can integrate with relevant platforms like CRMs and email software. Some of the popular platforms that pop-up platforms should integrate with include Hubspot, Zapier, MailChimp, iContact, Powerlink, and Get Response.
Ability to experiment with A/B Split tests
Experimentation – that word again. There’s no denying that it’s important when it comes up multiple times in a conversation!
Because it's critical to the success of your campaign, you want a tool that makes setting up these experiments as easy as possible. We've already discussed the ability to review performance reports.
But to get them, you need to create A/B tests for each of your pop-ups. As we mentioned, it's a good idea to test different headlines, calls to action, and offers.
However, you only want to change one thing in each test so you know exactly what is causing your campaign to improve (or decline).
The pop-up platform you want should make it easy to set up A/B tests (say, in a minute or less). You should then be able to compare campaigns based on triggers, interactions, tim
Popup Plugin that targets unique visitor behavior
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