Instead of sending cookie-cutter emails,

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If you want to acquire your email subscribers, it is very important that the content you share is high quality, relevant, and created for them based on their needs and pain points.

write in a way that resonates with what your audience likes and needs about the holidays—whether it’s a gift guide or holiday ideas; good content will allow them to understand how your brand will improve their lives.

R – Reporting and Analytics
Tracking how your campaign is performing is important for un el salvador mobile database derstanding what’s working and what’s not. While it’s a good idea to do this retrospectively, we highly recommend monitoring your email analytics in real time so you can make adjustments as needed.

Important numbers to track are open rates, click-through rates, and conversion rates. This information will help you improve your Christmas campaigns based on tangible data .

S – Subject lines
Your subject line is the first thing people will see in your email, so you'll want to get it right.

The vast majority of people will ignore your email, or worse, mark it as spam if the subject line doesn't resonate or if they don't know the sender's name.

That's the last thing you want your vacation emails to be. We recommend choosing subject lines that are a combination of honest, engaging, and valuable.

You'll want to try A/B testing so you can experiment with different ideas, like adding emojis to make it sound urgent or using the recipient's name.

T – Timing
Timing can make a big difference in how many people read your emails. Keep your audience's time zones in mind when setting up automated campaigns.

For example, if you’re in the US and your primary audience is in the UK, you’ll want to send emails in time zones that make sense to them, not you. Otherwise, your perfectly reasonable 6am email won’t show up until almost midnight!

For best results, always consider your audience’s schedule and time zones. This is one of the easiest holiday email marketing mistakes to avoid.

U – urgency
Creating a sense of urgency will get people to act quickly. This feeling, called FOMO, or fear of missing out, is more powerful than you might realize. Research shows that a whopping 60% of people who buy because of FOMO do so within 24 hours of seeing the first ad.

You can incite FOMO in your audience with limited-time offers, low-stock alerts, and countdowns—all good ways to create urgency and encourage email subscribers to act quickly.


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V – Value Proposition
Your value proposition is why people choose to shop on your website. If you don't offer anything unique or compelling, people simply have no reason to stick around.

When promoting your value proposition in your email, highlight the unique features of your products and why they make great gifts or will improve the subscriber's life.

Offering clear value is one of the best ways to differentiate your offering from others and build loyalty.