Importing Performance Max campaigns into Microsoft Ads

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Microsoft is improving its products: among other updates, it also offers the ability to import Performance Max campaigns. How to do it?
Microsoft is committed to helping its digital advertising clients who want more automation maximize volume and ROI with minimal effort. That’s why it’s focused on continuously updating its products. One of the notable benefits of recent updates and improvements is the ability to import Performance Max campaigns from Google.

In addition to expanding certain features to new markets, sweden mobile database Microsoft is also offering a number of updates that marketers using PPC campaigns can benefit from . These updates include the Performance Max campaign import app, Audience Network, data exclusions for automated bidding (in open beta), automated extensions, and the Asset Library. Let’s take a closer look at them.

Performance Max campaign import solution
Microsoft offers a built-in solution that allows you to replicate Google Performance Max campaigns to Microsoft. Performance Max campaigns not only combine all ad types (search, display, and shopping), but also combine marketing funnels (acquisition and remarketing), so they offer maximum reach and maximum performance.

Below is a summary of the mapping of each feature within Microsoft:

Campaign - Campaign settings are imported "as is" from Performance Max campaigns into Smart Shopping campaigns. This includes campaign name, budget, bid strategy, targeting, and Merchant Store.
Ad group name - Group names will be mapped to ad group names, but text and images will not be imported.
Product group - Group lists from Performance Max campaigns will be mapped "as is" to product groups in Smart Shopping campaigns and Local Ads.
Product ads – will be automatically generated in accordance with current experience.
There are a few things to keep in mind before importing a Google Performance Max retail campaign: