Weather and sentiment-based campaigns deliver impact
Posted: Wed Feb 12, 2025 4:55 am
By targeting based on mood and customer behavior, brands and agencies can tailor their creatives to specific locations with different weather conditions , thereby better engaging consumers. Weather directly affects the sales of approximately one-third of all products and services. And it has the second largest influence on consumer behavior – right after the overall state of the economy. It is a universal factor influencing consumer behavior, mood and receptivity to marketing messages. Tha peru mobile database nks to the latest technologies, it is now possible in marketing to use meteorological and other data to optimize advertising campaigns. However, “weather marketing” has moved significantly compared to the past and in the modern sense it is more about working with consumer mood, which is a suitable complement to behavioral targeting.
Seznam.cz may increase its stake in Borgis publishing house. This is now led by a three-member board of directors
Seznam média, which is part of the Seznam.cz group , can, based on a first-instance decision of the Office for the Protection of Competition, take over Zdeněk Porybný's Silky, which belongs to the Borgis publishing house. The publisher of the daily Právo and the supplier of content for the websites Novinky.cz , Sport.cz and Super.cz will be headed by a three-member board of directors consisting of Vladimír Dušánek, David Pírek and Petr Šabata from July. Seznam.cz will acquire almost 93% of Borgis shares , the remaining shares are owned by minority shareholders.
Meta launches community forums on artificial intelligence
As the debate about the benefits and potential dangers of emerging artificial intelligence tools grows, Meta is launching a new community forum on generative AI to gather insights from users and experts around the world. As part of the new community forum series, Meta will host a series of public meetings to gather feedback on the principles people would like to see reflected in these new technologies. The forum will be held in collaboration with the Stanford Deliberative Democracy Lab and the Behavioral Insights Team, and will provide participants with access to educational materials to learn more about the concepts being discussed.
Greenwashing and what to watch out for in communication
It is becoming increasingly difficult for marketers to avoid the trap of greenwashing. What marketers should be careful of, summarized a webinar, the conclusions and recording of which we bring. Sustainability is becoming a key topic in the communication of products and services. However, it is becoming increasingly difficult for marketers to avoid the trap of greenwashing . This is the practice of unjustifiably presenting a company, its products or services as environmentally or sustainably oriented. Such misleading communication can lead to a loss of customer trust and damage to the reputation of the company or brand.
Seznam.cz may increase its stake in Borgis publishing house. This is now led by a three-member board of directors
Seznam média, which is part of the Seznam.cz group , can, based on a first-instance decision of the Office for the Protection of Competition, take over Zdeněk Porybný's Silky, which belongs to the Borgis publishing house. The publisher of the daily Právo and the supplier of content for the websites Novinky.cz , Sport.cz and Super.cz will be headed by a three-member board of directors consisting of Vladimír Dušánek, David Pírek and Petr Šabata from July. Seznam.cz will acquire almost 93% of Borgis shares , the remaining shares are owned by minority shareholders.
Meta launches community forums on artificial intelligence
As the debate about the benefits and potential dangers of emerging artificial intelligence tools grows, Meta is launching a new community forum on generative AI to gather insights from users and experts around the world. As part of the new community forum series, Meta will host a series of public meetings to gather feedback on the principles people would like to see reflected in these new technologies. The forum will be held in collaboration with the Stanford Deliberative Democracy Lab and the Behavioral Insights Team, and will provide participants with access to educational materials to learn more about the concepts being discussed.
Greenwashing and what to watch out for in communication
It is becoming increasingly difficult for marketers to avoid the trap of greenwashing. What marketers should be careful of, summarized a webinar, the conclusions and recording of which we bring. Sustainability is becoming a key topic in the communication of products and services. However, it is becoming increasingly difficult for marketers to avoid the trap of greenwashing . This is the practice of unjustifiably presenting a company, its products or services as environmentally or sustainably oriented. Such misleading communication can lead to a loss of customer trust and damage to the reputation of the company or brand.