4. How much trade volume do you need?

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This is an important question in which we are beginning to see a certain interconnectedness of these issues.

If you are a small business serving a local area and need maybe one or two good customers a week, then SEO can give you more than you need.

If you are a larger business, have multiple teams, and serve a large city or geographic area, you may need some PPC coverage in addition to SEO to ensure you have enough work.

5. What do you have more of - time or money?
An important difference between SEO and PPC is that you can do SEO yourself or within your company without any real cost. All the information you need to improve your visib macedonia mobile database ility is available to you.

Time is money. So if you have a larger team that is costing you money, then it makes sense to spend money on quick lead generation. This is where you need to weigh the pros and cons we discussed earlier, as SEO improvements can take a while, while PPC can be almost instantaneous. It’s important to determine what works for your unique situation and goals and lean in that direction.

SEO vs. PPC: Your unique plan
You can probably see that this question cannot be answered in general terms. You really have to consider all the variables.

A local business with little competition and a requirement of just a few leads per week could likely gain good visibility in local and organic search results with little spend or a little SEO.

The new e-shop, which competes on the results page with Alza and other large department stores and online stores, will likely struggle in organic search (at least in the short term).

A clear digital marketing strategy and short- and long-term goals are essential when deciding on SEO or PPC.

Third option: SEO and PPC
In most cases, neither SEO nor PPC will be the right approach. It will be a comprehensive SEM strategy that combines both. SEO and PPC work best when they are strategically aligned to work together. A blended approach will usually yield total results greater than the sum of their parts.

The benefits of running SEO and PPC together include:

Keyword and conversion data from PPC can be used in organic search (SEO).
Geographic areas with weaker SEO coverage can be covered using PPC.
Overall traffic volume can be increased by targeting clicks in both paid and organic search to high-performing keywords.
High-cost keywords with high volume or low conversion (yet still important) can be moved from PPC to organic search.
A/B testing of ad copy and landing pages from PPC can be included in SEO.
Remarketing allows you to stay in front of visitors after their first contact through organic search and tailor your message to their engagement with your website.
Test your keyword strategy in PPC before committing to long-term SEO strategies.
Use commercial keywords to target users at all stages of the customer journey, from research to comparison to purchase.
Increase trust and awareness with strong organic and paid visibility.