Exhibitors, it is an opportunity to communicate with potential customers, build trust, and directly appeal to them the benefits of their products and services. By carefully considering the design and layout of your exhibition booth, as well as the products and services you will be promoting, you will be able to acquire leads that will lead to orders.
The objectives and effects of exhibitions are as follows. For more netherlands mailing list information, please also see " Rethinking exhibitions that don't produce results! How to measure the effect and what are the key points for success ."
Telemarketing
Telemarketing is a method of directly approaching customers by telephone. It is divided into the areas of SDR (Sales Development Representative), who responds to inquiries from customers, and BDR (Business Development Representative), who proactively approaches customers by setting up appointments to create contact with new customers.
SDR is also known as the "response type" and BDR is the "new business development type," and the mainstream approach to lead acquisition is outbound calls in the BDR domain, where a target list of potential customers is created and then the BDR makes the approach. Another
feature of telemarketing is that it takes less time per case compared to face-to-face communication such as visits. Since it is possible to approach multiple companies in a short amount of time, it is a method that is highly efficient in terms of travel time, effort, and labor costs.
It is also a measure that is easy to put into practice even for people who do not have much specialized knowledge. By preparing a sales script that summarizes "what to talk about and how to talk about it" and a list of anticipated questions and answers that summarize frequently asked questions, you can develop a high-quality talk without bias due to individual differences.