New LinkedIn features

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LinkedIn is introducing new features for B2B advertisers. How will this affect your PPC campaigns?
As Google rolls out new shopping updates, it seems LinkedIn has decided to step forward and offer its B2B advertisers some new and exciting features. These updates show that LinkedIn is taking B2B advertising seriously and wants to give advertisers more options and tools for successful campaigns. Let’s take a closer look at these new features and see what exactly they can bring and why they could be useful for your PPC campaigns .

1. Offline conversion
Conversion tracking is a key element of any successful advertising campaign. But LinkedIn is pushing the boundaries by allowing you to connect offline conversions with data on the platform . Advertisers ca egypt mobile database n now manually upload CSV files to Campaign Manager and connect them to their partner CRM systems , such as Adverity, Hub Spot, LeadsBridge, LiveRamp, and Make. This feature gives you better insight into how your marketing efforts are impacting results in the lower stages of your campaign.

2. Audience insights
Audience insights are the golden grail for any advertiser. LinkedIn now lets you get free, actionable insights about your audience right in the Campaign Manager app . These insights help advertisers better understand who their audiences are, what they care about, and how they engage with content. Insights are available for both Matched and Saved Audiences and include information about topics, content, job titles, experience, seniority, location, companies, and more. This feature allows you to better target and reach your potential customers .

3. Advertisements in documents
Document ads are another innovative feature that LinkedIn is adding to its offering . You can now promote long-form content like whitepapers, case studies, and reports directly to members’ feeds. This means users can conveniently read and download the content directly on LinkedIn, creating a convenient and seamless experience. Plus, you can leverage the Lead Gen Form to capture leads.

4. Media Library
Creating ads just got easier with the new LinkedIn Media Library feature . All of your images and videos are now stored in one central location, simplifying and speeding up the ad creation process. Advertisers can now create up to five ads at once, select media from the library, and quickly combine them into separate ads. This feature makes it easier to collaborate and streamlines ad creation .

Why should you care?
With the holidays approaching, B2B markets are not to be forgotten. The current push for innovation from competing platforms, especially Google, is forcing LinkedIn to respond with new features. While these updates may not be revolutionary, they can bring significant benefits to B2B advertisers . If you already use LinkedIn for your campaigns or are considering it, you should definitely check out these new features. They will improve your access to data, targeting, and content creation, which can lead to increased campaign effectiveness and better results. With this move, LinkedIn is solidifying its position as a significant platform for B2B marketing.