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The best way to stay on track is to assign the necessary checks and balances to a board member, such as a chief experience officer. Reassuringly, 64% of Brazilian respondents have already made this appointment (by far the highest percentage). They now need to make this role centrally responsible for all their RX efforts.

l with other complex challenges, such as a lack of skills to create VR/AR environments. This remains a top concern for all our respondents. It requires a joint approach with human resources and links with universities.

However, I hasten to add that in these early stages we do not need perfect 3D objects that perfectly capture all the features. We just need information. High fidelity processing can come later. This is the age of trial and error and innovation.

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What does the survey tell us about the future of RX?
It tells us that we are on the way to overcoming the limits of physical communication how to get usa whatsapp number with those of immersive digital communication. The pandemic has certainly accelerated this dawn. The question is: will this momentum run out once “normality” has been restored? Will 2020/early 2021 go down in history as a mere blip or an atypical phenomenon within a change that, for the most part, has nothing to do with new ways of working and communicating?

I think the genie is out of the bottle, but some users will still need to be convinced. For example, for UK respondents, the biggest barrier to adoption was the belief that VR/AR remains unproven for enterprises. As more use cases emerge, this perception will diminish.

And while we may look back on this past year as an aberration (hopefully the worst parts of the year will be just that), even once the freedom to travel and socialize in person is restored, I think the convenience and possibility that VR/AR offers to experience so many different environments and scenarios will be too intoxicating to give up.

The data, in my opinion, reinforces the belief that we are approaching a technological coming of age, in which AR/VR will turn any object into a computer interface, allowing us to experience the world around us in new, visceral ways. Understanding context, along with its physical limitations, will take on new dimensions.

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