Why Smart Content?
Posted: Wed Feb 12, 2025 4:17 am
"Content is king!" - you've probably heard this sentence many times. But not all content meets the needs ("pain points") of every person equally. Wouldn't it be better to present the content of your website in such a way that every visitor (or buyer persona ) feels addressed in the ideal way? With the help of Smart Content, you can personalize your content on websites, landing pages, forms and CTAs for anonymous or known visitors.
Smart IconsSmart Forms
What is the ideal length for a form? This band database question is controversial. In any case, you should avoid showing the same form to all visitors .
Regardless of where they come from, what device they use or whether they are customers or leads. In the worst case, you risk poor conversion rates. By using smart forms and so-called "progressive profiling" you can even increase your conversion rates by, for example, displaying shorter forms for mobile users than for desktop users. It is also possible to differentiate the forms by country or language.
Smart IconsSmart Forms
What is the ideal length for a form? This band database question is controversial. In any case, you should avoid showing the same form to all visitors .
Regardless of where they come from, what device they use or whether they are customers or leads. In the worst case, you risk poor conversion rates. By using smart forms and so-called "progressive profiling" you can even increase your conversion rates by, for example, displaying shorter forms for mobile users than for desktop users. It is also possible to differentiate the forms by country or language.