Advertising funds for the new company name and logo

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Vehicle Listing Ads appear at the top of SERP search results and include key information such as a vehicle image, price, condition, and location. Similar to Google’s Local Inventory Ads, these innovative ads have the potential to boost the visibility of auto dealers. Microsoft Advertising has introduced a similar Automotive Ad format that targets local dealers and offers multiple ad formats for other verticals such as finance and travel.

These new vehicle listing ad formats are managed using a simila argentina mobile database r approach to Shopping ads. You must have an active inventory source that is regularly updated and approved through Google Merchant Center. Previously, there were strict policies in place that restricted most motor vehicles from appearing in Google Merchant Center.

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New ad assets featuring a business name and logo, available only to verified advertisers , are adding a new dimension to the battle for attention in a crowded SERP. These visually appealing assets are not just an aesthetic addition to ads, but Google hopes they will help protect verified advertisers from unauthorized use of their brand by competitors or fraudulent entities. The verification process is a necessary step for advertisers who want to take advantage of these new features, thereby gaining the benefits of increased credibility and protection from potential abuse. Advertisers can only use this feature to highlight their legal business name or a strict match to their domain name. The logo must be prominently displayed and consistent with the identity of verified advertisers, helping to enhance transparency and trust in search results.

8. New voiceover features for video ads
Partly driven by the rapid rise of TikTok and its easy-to-use editing features, Google has introduced new features for video ad content. Among the improvements is that advertisers can now add voiceovers to their existing YouTube video ads without any additional editing. Previously, Google shared that less than half of video ads included voiceovers. According to Google research, including voiceovers in these ads can increase ad recall by 25% and reduce cost per user acquisition by 50% compared to native ads.

Advertisers can choose from eight different voices (four male and four female) for their voice-overs and enter their script, preview and edit their voice-overs directly within Google Ads without any additional video editing software or video experience.

9. Audio ads hit YouTube and smart speakers
As streaming content and other OTT services become the norm for most consumers, many advertisers are starting to shift their strategy and budgets. Earlier this year, Google announced that it would be meeting this demand from YouTube’s growing audience of music and podcast listeners with new audio ad campaigns.

This new subtype of video campaigns is designed for advertisers who want to reach users while listening to music or podcasts, where highly visual video content would typically not perform well.

Google's best practices for audio ads recommend using a static image or simple animation and focusing on audio quality, a conversational tone, and a short, effective call to action.

To complement this new Audio Ad format, Google has also introduced targeting for new content placements within YouTube, such as Podcasts, so advertisers can target their audio ads to the placements where their audience is most likely to listen.

10. New campaign types
Google has also introduced several new campaign types that aim to increase the reach and effectiveness of your ads. These include:

Local campaigns: These campaigns are designed for businesses that have a physical location or storefront and want to increase traffic and sales in the real world. Local campaigns use various channels, such as Google Maps, Google Search, YouTube, or Google Display, to show your ad to people who are near your location or who are searching for businesses like yours.
Discovery campaigns: These campaigns are designed to increase awareness of your brand, product, or service among people who are open to new ideas and inspiration. Discovery campaigns use visual and engaging ads that appear in places like Google Discover, YouTube, or Gmail where people are discovering new content.
Hotel Ads: These campaigns are designed for hotels, accommodations, or travel agencies looking to increase bookings and occupancy. Hotel Ads use a special ad format that displays information about price, availability, reviews, and other details about your hotel or accommodation. These ads appear on Google Search, Google Maps, or Google Travel when people search for accommodations in a specific destination.
Google PPC ads are one of the most effective ways to promote your products or services on the internet. PPC stands for pay per click, which means you only pay for users who click on your ad. Google PPC ads appear in a variety of formats and in a variety of places, such as search, the content network, YouTube, Gmail, or Google Maps.