Removing/adding content

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When moving a website to a new domain or changing the URL structure, you need to "tell" Google and visitors where to find the new website. If a company doesn't have an in-house SEO specialist, redirection is often neglected.

Search engine bots and users can end up on 404 error pages or be redirected to the homepage, resulting in a poor user experience and missed SEO opportunities. Not redirecting existing resources to new ones will negatively impact your rankings, traffic, and conversions.

First, because incoming links to your content will not end anywhere, and sec brazil mobile database ond, you may lose out on a move in Google's rankings.

Google treats error pages as if your website is broken and may downgrade it completely.

All 4xx errors (except 429) are treated the same. Googlebot signals to the indexing algorithm that the content does not exist. How to fix this? Use a permanent redirect (301) .


Designers often work with "lorem ipsum" placeholder text even when the website has existing content.

Only when the redesigned website is launched do they realize that much of the content doesn't work with the new design. And instead of fixing the design, the content may be removed .

Some businesses may also tend to remove old content for no apparent reason, simply because it is considered “old” and they do not want to update it. When migrating content, Google must re-crawl the new URLs with accompanying signals, which includes backlinks and canonical links . This process can be complex and requires careful preparation and planning to minimize negative SEO impacts.

In some cases, an SEO consultant may go overboard when pruning content and remove content that has attracted valuable links over time. Removing this content can result in the loss of link equity that has been built up, which can negatively impact the overall authority of the site. Content migration should be carefully planned to minimize negative impacts on SEO and maintain a consistent online presence and visibility.

Additionally, Google tends to rank websites as a whole, not just based on specific content or pages. As your website shrinks day by day, you may lose the credibility associated with your former size and standing.

The same goes for the other way around. You can't just grow from 100 to 100,000 pages overnight without making Google suspicious. So don't drop or add pages drastically in a short period of time.

Treat existing content as a valuable linkable asset and carry it over to the new version of your site. Use only one URL for each piece of content or add canonical tags.