Start searching for keywords

[Shishirgano9]

What is your first impression?
Is your brand consistently represented online?
Were there any surprises (e.g. negative reviews that you weren't aware of)?
Where should your online presence be strengthened/improved?
After everything you found online, would you hire your company or buy your products?



94 percent of all B2B buyers and 60 percent of all vk database end customers begin their purchasing process with an internet search. When developing a strong online presence, it is therefore important to develop an understanding of how people search for your products and services online.

What problem (pain point) are you trying to solve?
What questions do they ask?
What terms do you use to search for solutions online?
Do people use different terms when researching on social networks and in search engines?
Once you are familiar with what your ideal customer ( buyer persona ) is looking for, you can supplement your content with the appropriate words and phrases (keywords). The overarching goal should always be to align all of your content marketing with the needs of your ideal customers.
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Create an SEO-optimized website
Your website is the center of your entire online presence and of central importance for inbound marketing. The website is often the very first impression that a potential customer (lead) gets of your company. Interested parties are directed to your website or landing pages via your social media channels, where they can then convert into leads.