Do you want to know more about your recurring users?

[Irfanabdulla1111]

To get an idea of ​​how you're doing, check out Google Analytics.

Go to "Audience > Overview"

There is a graph on the right that shows the proportion of new and returning visitors out of the total number of visits your page receives.


Returning users - Google analytics
Remember that this data only gives you a rough idea.

For example, it may happen that a returning user has deleted their browser cookies and appears in the analytics as a new user, even though it is not their first visit to your website.

But, without being an exact science, it allows you to have an approximation of how things are going on your page in this regard.

A good mark would be between 20 and 30% of recurring visits out of the total number of visitors to your site.

How's your figure?

If you don't reach that 20%, keep reading.

I propose some strategies to improve the loyalty of your users and create a community around your content .

6 strategies to improve repeat visits
1.- Provides a spectacular user experience
This is, for me, the first key to getting your users to return to your site.

No action will work if the user is not comfortable on your website and navigation is uncomfortable.

I'll explain it to you with an example.

I really like going to Ibiza when I have some time, and for quite a few years now.

The island's leisure offer changes very quickly: new fashions, new places...

There is a place where I always go back to watch the sunset, it is completely far from everything and it is also very expensive.

A pitcher of sangria there costs more than a full meal in many places.

On the island, as we know, there are countless places to watch the sunset, but I return to the same one every time.

This is a great achievement in such a competitive sector.

Do you want to know why I always come back?

I'll explain it to you without words:


Returning users - UX
I have not seen any other site that provides a similar user experience, from the exquisite professio email list of sweden businesses nalism with which they serve you to the cleanliness of the view towards the horizon, it is unmatched.

Okay, I know you can't replicate the photo experience on a website, but you can make sure you're optimizing the user experience as much as possible .

The design and usability of your site is the first thing you should review.

Make them want to come back!

2.- Invest in creating new content regularly
Did you know?

According to HubSpot, content marketing allows you to get three times as many leads as traditional marketing, at a cost up to 62% lower.

Think about it!

Paid traffic will drop the moment you withdraw your campaigns, however, the investment of resources to create content will continue to bear fruit some time later, attracting organic traffic through the keywords you manage to position.