Even this simple search shows the mentioned variance of examples.

[Shishirgano9]

Ideally, assets give users more reasons to choose the offer presented.

Assets include extended ad titles, additional lines of text, additional links to specific areas of your website, buttons for call functions or location information. They form the basis of automated ad design.
They can also be used to create image and moving image ads.

Once again, let me be clear about text design: Think moj database from the perspective of your prospects and do not use too many punctuation marks to convey emotions. And avoid sensationalist texts ( like click here) .
Otherwise, your ad could be blocked, restricted or not approved by Google.

For comparison, a simple, current search example:

Example Google Ad Personal Marketing


Google Ads - Rules for true content originality
Google requires top ads to answer user questions and provide a close connection to the person searching. The crucial question every company asks is: What should I write in my ad?

First of all, it is important that you include some of the keywords that your ad will be displayed for in your ad (as a basis for matching what users enter as keywords in their search).
It is best to include the best ones in the headline.

The reason for this is simple: the likelihood that someone will click on your ad increases if the person searching finds their own keyword directly in your ad. This is originality that has its origins in your potential customers. So put your most important keywords - the shortest descriptions of your target groups' interests - in the ad too.