Research the market and trends

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Determine demographic characteristics (age, gender, income, geography).
Find out the interests and behavior of your customers using surveys, interviews, or analytical tools (Google Analytics, Yandex.Metrica).
Use segmentation to identify subgroups of your audience.
Create detailed customer profiles ("personas") that describe their motivations and challenges.
Example: If you offer sporting goods, your audience might include professional athletes, parents of children who play sports, and outdoor enthusiasts.
Practical advice: Connect social networks to analyze the interests and preferences of your audience. For example, use Facebook Audience Insights or similar ones in Instagram.
niche analysis
How to do this?
Market analysis helps to australia phone number list understand its capacity, dynamics and prospects. Research of trends allows to adapt strategy in a timely manner.
Actions:
Use industry analyst reports (Statista, McKinsey).
Track trends through Google Trends, Looker Studio.
Analyze your competitors' behavior.
Research legislation and external factors that may impact the niche (e.g. economic sanctions, environmental trends).
Additional: Pay attention to demand cycles, seasonality, changes in consumer preferences. Study international experience to apply successful strategies in your region.
Example of trend analysis: seasonal demand for outdoor activities increases during the summer.
Tools:
Think with Google - for studying consumer preferences.
Hootsuite Research - for social media analysis.