Google brings negative keyword exclusions to Performance Max

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Advertisers will soon be able to add campaign-level negative keywords to Performance Max campaigns —something advertisers have been asking for for a long time. Instead of having to navigate through a form or ask a Google account manager, you’ll have more control over how your negative keyword exclusions and how your ads appear, ensuring better alignment with brand and audience preferences. Google will launch campaign-level negative keywords in Performance Max (PMax) later this year. This will help brands better fine-tune their search ad targeting. Demand Gen campaigns will also gain multi-channel bidding and greater flexibili albania mobile database ty.

Boost.space Sklik Integrator: Over 1,000 new integrations for custom customer lists
Seznam.cz is constantly innovating its services and now introduces a new integration between Boost.space and the Sklik platform , which will connect users with more than 1,900 tools. This integration is a key solution in the era without third-party cookies, helping to prevent data loss and targeting restrictions. Companies can now improve their campaigns by targeting their own customer lists and use more effective tools for marketing strategies.

Google updates its spam policy document
Google has added more detail about reputation abuse and updated and clarified other parts of its search spam policy. As part of a routine update, Google has updated its spam policy documentation , adding more detail about its reputation abuse policy and expanding and clarifying other areas of its search spam policy and guidelines. This new change was introduced in an effort to strengthen protections against unfair practices that could damage a website’s reputation. The policy now specifically addresses the ways in which websites can be misranked or abused for reputation manipulation, and the steps Google takes to prevent such abuse. This update is another step in protecting the integrity of search results and the fair ranking of websites.

Launch of TikTok Search Ads in the US
TikTok’s keyword-based search advertising solution allows brands to target users directly in search results, giving it a competitive edge over Google’s advertising business. Advertisers can now target users on the search results page. Previously, TikTok’s search ads were more general. Now, however, brands can tailor their ads to match specific search behavior. TikTok is increasingly playing a role as a search engine for younger users—according to TikTok’s internal data, 57% of users use the app’s search feature. This new feature will allow you to capture attention at critical moments of intent. TikTok’s move could threaten Google’s dominance as younger users increasingly use social media instead of traditional search engines to search.