How to improve SERP rankings with off-page SEO

[Dimaeiya333]

Optimize Meta Description and Title
Meta descriptions and meta titles are the information that Google reads when they first encounter a page. This is also what people will see on the Google search page. When creating metadata, use best practices for both meta descriptions and titles. So, for meta descriptions, include a targeted keyword (longtail if possible) and keep it within 155 to 160 characters. For meta titles, include a keyword and keep the title within 50 to 60 characters.

5. Optimize media and images
It’s always a good idea to include media throughout your article, both for SERP ranking and readability. However, in addition to adding media, you also need to make sure to optimize it. This is actually incredibly easy, especially for photos. Use the checklist when optimizing your media and images to make sure you follow these key parameters:

Name the file and include the target keyword.
Optimize the size of images to approximately 600px wide.
If the images are too large, compress them.
Add ALT text for better accessibility.
Create a caption for the image.
6. Update content over time
Although often overlooked by marketing teams, updating content over time is a great way to boost your SERP rankings. Not only does updating bring fresh content to your page, it also shows Google that it contains relevant and up-to-date information.

Especially in our digital age, information gets old quickly. If Google sees that you’re updating and editing your content over time , you get extra points. We recommend that you update your brand’s content at least once every six months, as this will ensure that your content remains as fresh as possible. Remember, you don’t need to do a complete over venezuela mobile database haul. Just a few edits or an extra paragraph here and there can do wonders.

Improving your SERP rankings doesn’t just stop at optimizing your own content. On-page SEO is actually just one piece of the puzzle, off-page SEO also comes into play . Off-page SEO is everything you do that isn’t directly related to your own website. While you may still be writing content, you won’t be publishing it on your website. The main goal of an off-page SEO strategy is to help your website look more reputable.

If we think about Google’s EAT score , you could create content that will improve the level of expertise displayed on your site by publishing it. However, this leaves a distinct hole in authority and trustworthiness. Google and other search engines determine A and T using a metric known as domain authority (DA). DA is an arbitrary score on a scale of 1-100. A new company with no content may have a DA score of less than 10, while a well-established site that has been publishing for 10+ years may have a score of 80+.

Domain authority is one of the most important factors for ranking in SERPs. If two websites publish very similar content, Google will always recommend the one with a higher domain authority. With this in mind, most of the content on the first page of Google comes from websites with a relatively high DA score. There are many ways to improve your SERP ranking and DA score using off-page SEO