Are you aware of the importance of a content inventory but don't know how to implement it? I think that all of us, in so

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Remember when we were all in a rush because metadata optimization was all the rage?

In my content inventory I placed all the links of the pages that had to be optimized in a first phase, that is: optimize Title, metadata, Headers, include videos, ALT of images, etc.

At that time it helped me organize my content for SEO.

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What is the basis for creating this type of document?
Creating a content inventory is done with the intention of helping us improve our impact in the market.

Let's face it, content is the key piece to put together the digital marketing puzzle; no marketing plan in the online environment would make sense if you plan to execute it only with paid ads.

But maybe you weren't clear enough about this when you started out and now that you have a ton of content, you don't know how to use it to improve your online presence.

Well, the beginning of everything is here, with the inventory of contents.

Creating a content inventory is primarily based on helping you reconstruct your intentions in the online environment, i.e., what do I have and how can it help me achieve X objectives?

In my case, for example, I was able to organize all my content in order to optimize it and execute a first strategic plan: start appearing in search engines.

In this first phase, the inventory helped me organize the content according to its level of optimization so that I could subsequently give it the appropriate promotion on the rest of the digital channels: email marketing, social networks, etc.

In a second phase, I was able to organize and identify the content that best fit my sales funnel.

Look at this other example:


Content inventory - Sales funnel
If you look at what is shaded in blue, you can see that I related each link to each Buyer Persona and sales funnel.

In the document I focused on those in “discovery” and “consideration.”

Obviously, in your case you will have to personally analyze what utility each content provides.

The good thing about content inventories is that, in addition to knowing what material you have, you can email list of kuwait businesses identify what types of topics you need to include in your content strategy to improve results.

As was my case, I noticed that I had a lot of content for the first two phases of the buyer journey but I had no content for those who were thinking about hiring my services, that is, for the “decision” phase.

So, we quickly thought of including some topics that would help my potential clients make the decision to choose me.