Emojis in Push Notifications

[Irfanabdulla1111]

Do you remember the feeling you get when you receive a notification on your cell phone?

You glance at it and if it's nothing important, you ignore it.

Now I'm going to show you why you should consider using emojis in your push notifications if you're still doing so.

The purpose of a notification is to attract the consumer's attention so that they read it.

Air Tailor's case study shows that one of the factors that helped it grow by more than 100% annually was the use of emojis in its welcome messages.


How to use emojis - Welcome messages
If you use mobile apps, using emojis in your push notifications can help increase your CTR rate.

For example, MobilityWare’s A/B test showed that emoji notifications increased the number of call-to-action clicks by up to 9%.

Another study by CleverTap found a 124% increase in CTR for their emoji notifications.

This result is impressive, so why not experiment with your audience? QuizUp’s notification ends with a pizza emoji, highlighting the word “pizza” and drawing more attention to the offer.


How to use emojis - Pizza Push Notifications
By adding a relevant emoji to the beginning of the notification text, you help the user identify the topic of the notification faster and grab their attention.

Check out this example from CBS Sports – the baseball emoji clarifies exactly what sport the notification is going to be about.


How to use emojis - Sports
Finally, emojis can replace words, thus simplifying the notification message .

Especially since notifications don't have much room for text.


How to use emojis - Shorten notifications
Conclusion
Are you looking for ways to make your marketing messages stand out from the rest of the competition?

Then give emojis a chance!

Not only do they make your messages clearer and more humanized, but they also attract the attention of your email list of dutch business target audience and increase the CTR rate. To achieve total success with emojis, use them appropriately.

Consider your audience, your business industry, and think carefully about the message you want to convey.

To find out which emoji perform best in emails for your particular audience, run A/B tests .