Like the other frameworks, SWOT only benefits from the amount of detail you put into it and the creative ways you think about existing trends plus how they impact the work you do.
A SWOT analysis diagram example of the Starbucks brand. The graphic is divided into a grid, and each square of the grid represents Starbucks' strengths, weaknesses, opportunities or threats.
Conduct a SWOT analysis to:
Analyze your brand from the inside out teacher data to understand where you’re at, what’s working or not working, and where you need to go.
Compare the performance of your business to existing threats that may require you to make strategy adjustments.
Identify what business threats exist—externally and internally through weaknesses—and what must be done to combat them.
Where there are opportunities to make improvements and strengthen your business moving forward.
How to complete a SWOT analysis
The great thing about the SWOT analysis is that it’s fairly easy to put together and can be a good crux for reflecting on your current brand.
You likely have the knowledge to do a SWOT without much external research. The SWOT can also be done at a functional level, like assessing your social media strategy. This involves thinking through strengths (which platforms are you strongest on), weaknesses (struggling content), opportunities (new platforms and competitor advantages) as well as threats (market conditions, algorithm changes, etc.)
Don’t underestimate your role in zooming out
While not many jobs require you to build and populate these models as a function of your daily duties, understanding how your company is positioned to benefit or fail from the changing world around it is a muscle you can use for any job.