The human being as a measure of everything
Posted: Mon Dec 23, 2024 9:17 am
Protagoras is credited with the phrase, "Homo omnium rerum mensura est" - man is the measure of all things. Of course, for centuries, this concept has served as inspiration and we have been able to see it reflected in art and architecture. But it seems that during the 20th century, and after the takeoff of the industrial revolution in the 19th century, this unit of measurement has been subject to exchange.
The impact of Adam Smith's thought - father of modern economics - and creator of the concept of money as a facilitating instrument in the transactions of goods and services in the markets, has led to the rise of money, the creation of man, to the point where it is now placed above man. I speak, of course, of the god of money.
Such savagery is omnipresent in the concepts we use every day: profitability, benefit, profit, loan. The acid test is that if you put a person on the other side of the swing and they lose balance, it is the person who falls. Always.
And as I always say, let no one misunderstand me. I consider economic activity and legitimate benefit among human beings to be necessary. What I do not look favorably on is that the benefit of a few threatens the integrity of humanity, its habitat or collective dignity.
What is Corporate Digital Responsibility?
It is quite true that Corporate Social Responsibility has become an important tool to ensure that companies are no longer perceived solely as entities pursuing an economic goal. CSR bridges the gap between companies and society by making the former more transparent and pleasant for the latter.
If our company is engaged in a listening process, as Phillip Kotler recommends, with that customer who no longer has a bilateral relationship with the company but plays an active role as a prosumer in the purchasing process, we will be in a position to expand our CSR approach to that of Corporate Digital Responsibility.
The DRC is the set of measures and practices that will allow our company to be perceived as environmentally, economically and socially responsible when it comes to correctly using technology and data from the digital world.
Corporate Digital Responsibility connects us with the future based on measures adopted in the present.
The DRC is first and foremost about the planet, that common all india mobile number database space. Adopting sustainable measures requires making sustainable products from sustainable production lines and human teams. It affects us all. It involves us all.
I would say, secondly, that it has to do with energy. Clean, renewable energy that mitigates or eliminates the negative and wasteful impact of obsolete technologies such as coal. This front is tremendously complex due to the political consensus it requires.
Thirdly, it is imperative to reformulate supply and demand. The economic cycle requires an urgent review, as well as support for green, clean, sustainable companies. At this point, it is essential to promote consumer information to align their participation with the common objectives of a society aware of its resources.
Ideally, the desirable outcome of the three points above would be an economic impact whose management should be channelled to the benefit of society.
I would add, in conclusion, that technology, in addition to the added complexity it brings, has a dehumanizing effect. The day a (serious) study is conducted on brand perception in consumers when they are served by a robot in a chat, or by a supposedly intelligent switchboard -with aberrant music included-, many companies will go back to hiring people. I think so.
The impact of Adam Smith's thought - father of modern economics - and creator of the concept of money as a facilitating instrument in the transactions of goods and services in the markets, has led to the rise of money, the creation of man, to the point where it is now placed above man. I speak, of course, of the god of money.
Such savagery is omnipresent in the concepts we use every day: profitability, benefit, profit, loan. The acid test is that if you put a person on the other side of the swing and they lose balance, it is the person who falls. Always.
And as I always say, let no one misunderstand me. I consider economic activity and legitimate benefit among human beings to be necessary. What I do not look favorably on is that the benefit of a few threatens the integrity of humanity, its habitat or collective dignity.
What is Corporate Digital Responsibility?
It is quite true that Corporate Social Responsibility has become an important tool to ensure that companies are no longer perceived solely as entities pursuing an economic goal. CSR bridges the gap between companies and society by making the former more transparent and pleasant for the latter.
If our company is engaged in a listening process, as Phillip Kotler recommends, with that customer who no longer has a bilateral relationship with the company but plays an active role as a prosumer in the purchasing process, we will be in a position to expand our CSR approach to that of Corporate Digital Responsibility.
The DRC is the set of measures and practices that will allow our company to be perceived as environmentally, economically and socially responsible when it comes to correctly using technology and data from the digital world.
Corporate Digital Responsibility connects us with the future based on measures adopted in the present.
The DRC is first and foremost about the planet, that common all india mobile number database space. Adopting sustainable measures requires making sustainable products from sustainable production lines and human teams. It affects us all. It involves us all.
I would say, secondly, that it has to do with energy. Clean, renewable energy that mitigates or eliminates the negative and wasteful impact of obsolete technologies such as coal. This front is tremendously complex due to the political consensus it requires.
Thirdly, it is imperative to reformulate supply and demand. The economic cycle requires an urgent review, as well as support for green, clean, sustainable companies. At this point, it is essential to promote consumer information to align their participation with the common objectives of a society aware of its resources.
Ideally, the desirable outcome of the three points above would be an economic impact whose management should be channelled to the benefit of society.
I would add, in conclusion, that technology, in addition to the added complexity it brings, has a dehumanizing effect. The day a (serious) study is conducted on brand perception in consumers when they are served by a robot in a chat, or by a supposedly intelligent switchboard -with aberrant music included-, many companies will go back to hiring people. I think so.