Mailing: what it is, what it is for and how to build yours
Posted: Mon Dec 23, 2024 9:16 am
Mailing list is the list of contacts that a company has to carry out strategies such as Inbound Marketing, Inbound Sales and sales in general. An accurate email can help attract, convert and engage people, generating more purchases and loyalty.
What you will see in this article:
What is Mailing?
How to Build a Mailing List
What not to do in Mailing strategies?
Take advantage of the full potential of Mailing: discover what it is and how to build a contact list for your business!
What is Mailing?
Emails have great potential for communication between people c-level executives database even for sales. It's no wonder that so many companies have not given up on this channel: whether it's to send promotions, engaging content or to get to know the person on the other side of the screen better, this medium can help strengthen relationships with customers and close deals.
Mailing is nothing more than a company's list of email contacts. This data is often used in strategies such as Inbound Sales and Marketing and in sales in general, which know how to use this means of communication to establish a stronger relationship with people.
Therefore, there are several opportunities to transform this channel into a strategic means for the company to attract, delight, convert and retain customers.
It can be used to send promotions, content related to the company's area of expertise — as a way of creating authority for the brand and inspiring people's trust —, to publicize free trials of the product or service, promote actions and campaigns linked to the organization, after-sales strategies... there are countless possibilities for making the most of this tool.
But where do these contacts come from? How do you get the email address of your business’ target audience?
What you will see in this article:
What is Mailing?
How to Build a Mailing List
What not to do in Mailing strategies?
Take advantage of the full potential of Mailing: discover what it is and how to build a contact list for your business!
What is Mailing?
Emails have great potential for communication between people c-level executives database even for sales. It's no wonder that so many companies have not given up on this channel: whether it's to send promotions, engaging content or to get to know the person on the other side of the screen better, this medium can help strengthen relationships with customers and close deals.
Mailing is nothing more than a company's list of email contacts. This data is often used in strategies such as Inbound Sales and Marketing and in sales in general, which know how to use this means of communication to establish a stronger relationship with people.
Therefore, there are several opportunities to transform this channel into a strategic means for the company to attract, delight, convert and retain customers.
It can be used to send promotions, content related to the company's area of expertise — as a way of creating authority for the brand and inspiring people's trust —, to publicize free trials of the product or service, promote actions and campaigns linked to the organization, after-sales strategies... there are countless possibilities for making the most of this tool.
But where do these contacts come from? How do you get the email address of your business’ target audience?