4. Comparing big places to small places: How do you compare searches for the same thing in two different locations? Well, Google Trends normalizes search data to make it easier to compare terms. Search results are normalized to the time and location of the query. This means that search results by geography are comparable, so you can see that the top metro area searching for brunch this year was a tie between Charleston, South Carolina and Miami, Florida. And the top metro area searching for breakfast was Panama City, Florida.
5. Trending Today: For multiple countries around the world, you can see what is trending each day . This is also where you get to know the search volume.
6. Find out what’s trending right now: Real-time search trends are great for understanding what’s happening right now and in the context of news reports.
Animated GIF showing real-time Google Trends searches for different countries.
7. Compare Trends: If you want to understand the scale belgium mobile database of a trend, use relative comparisons to measure popularity. Weather is one of my favorite topics to use as a reference .
,
8. See how different places search for the same thing : This is one of my favorite hidden features of Trends. You can compare up to five topics or search terms, and you can specify a geographic location for each. For example , you can see how COVID-19 searches have differed in different countries around the world over the past 12 months.
9. Trends can help us visualize shared interests: Google Trends is truly a human-centric dataset. We search for things that interest us. Even if those interests sometimes feel obscure, you’re probably not alone in wanting to learn more about a particular topic. Google Trends helps us visualize and explore our dreams , dogs and cats , and even how to fix a toilet .