Figuring out how to find the best keywords for the final stage of the buyer’s journey will help give you a competitive advantage while also helping to justify your spend on content marketing. In fact, more than 60% of marketers note that leads are one of the main metrics they use to measure content success.
In this article, we’ll review the buyer’s journey and help you understand how to find the right keywords to increase conversions and drive sales. We’ll also discuss why buyer keywords are an important part of your search engine optimization SEO strategy.
Buyer's Journey
To fully understand buyer keywords, you need to start japan mobile database by taking a close look at the buyer’s journey. The buyer’s journey is the process that a customer goes through when searching for a product or service. This process starts with the customer realizing they have a problem, followed by researching and considering solutions.
There are many models of the buying process, but in its simplest form, the buyer’s journey can be broken down into three stages: awareness, consideration, and decision.
Awareness stage : Consumers begin to conduct advanced research related to their issues.
Consideration Stage : Once consumers understand their specific problem, they begin looking for more specific solutions.
Decision stage : In the final stage, consumers know how to solve their problem and conduct a search with the goal of comparing the different options available to them. This stage ends with a purchase.