Optimize your new facet category URL to establish relevance for your chosen search terms. Key page elements to focus on include:
URL
Page Title
Breadcrumb navigation
H-Tag
Image ALT text
Product Name
Links to similar aspect category pages i.e. via a “You might also china mobile database like” feature box
David’s Bridal is a great example of a retailer that does this well. Looking back at the “Long Sleeve Wedding Dress” product listing page, we can see that they have curated unique content in a way that is helpful to users and followed basic optimization strategies on their landing page.
URL:davidsbridalomlong-sleeve-wedding-dresses
Page Title: Long Sleeve Wedding Dresses and Gowns | David's Bridal
Meta Description : Do you dream of wearing a long sleeve wedding dress on your big day ? Shop David's Bridal's wide selection of wedding dresses, sleeves lace and more!
6. Provide accessibility and build page authority
Once you open your new product listing pages, you’ll need to start building link authority to them. This will ensure that they don’t exist as orphan URLs with no PageRank:
Make sure they are referenced in your product XML sitemap.
If you have one feature per URL, then add them to the faceted navigation across the CLP and product listing pages.