The second step is to create a keyword list, preferably in a spreadsheet like Google Sheets or Excel. With your mission in mind, work on getting into the minds of your desired audience. What would these people be looking for? What search terms might they use when looking for your great service or product? What "problems" does your product solve? Write down as many answers as you can. If your mission is clear, you will have a fairly clear image of your niche and unique selling point the things that make your business unique. These are the search terms you want to be found for.
3. Research your keywords
After you create your first list, it’s time to dive deeper into mexico mobile database your keywords. Luckily, there are tools that can make your keyword research a little easier.
The first is Google itself. Check out Google Suggest Search Keywords, these are the questions people actually ask Google! You can also check out the "Related Searches" on the Google results page. These tools will give you all sorts of variations of your key phrases, synonyms, and related key phrases . Check them out and add any related key phrases to your list.
4. Don’t forget the long tail
When people start doing keyword research, they tend to focus on the very popular "head" keywords. Unfortunately, these head keywords are mostly taken by big businesses. Long-tail keywords, on the other hand, have less search traffic, but also less competition. Therefore, it's easier for you to rank on these keywords. What's more, long-tail keywords have even higher conversion value because they're more focused on a specific product or topic: a niche! Long-tail keywords are usually longer and more focused than head keywords .