Choosing the Best TLD for Your Site
A top-level domain indicates the purpose of your website and can help attract your target audience. If you want to target users by country, you may want a country code top-level domain. If your audience is global, a generic top-level domain may be your best choice.
You can measure whether your website's TLD is the right one for your business with a site audit. A site audit can help you understand technical SEO mistakes that are causing you to lose organic traffic. You can also identify what may be causing you to drop in Google rankings, including if applicable your website's TLD.
Covered channels
We will cover:
Advertising – Facebook, Instagram, Google Ads, Pinterest, Twitter, LinkedIn, Snapchat, Reddit, display ads
Organic traffic – content azerbaijan mobile database marketing and SEO, LinkedIn, Twitter, YouTube
Paid traffic — affiliates, sponsors, influencers
Others——PR, product search
Which channels should I prioritize?
When prioritizing channels, I considered three factors:
Channel Cost
Suitable for audience
Channel volume
1. Channel costs
If your profit margins are low — say you’re selling a $10 toothbrush — you’re unlikely to succeed through paid channels.
For reference, the two cheapest paid advertising channels, Facebook and Instagram, can’t drive e-commerce sales in North America and Western Europe for less than $15.