But we also have to remember that organic search accounts for an average of 53% of total website traffic . If you ignore SEO, your competitors are enjoying that traffic. Most businesses cannot afford to ignore the importance of SEO. No matter what type of company you are, whether you are a local business, selling online, or a global enterprise, you need to focus on your SEO strategy.
SEO is the process of optimizing your website to rank higher on search engines. But how does SEO work?
Google uses more than 200 ranking factors that allow the search engine’s algorithm to rank websites based on their relevance and authority. As Jason Barnard comments:
Google is working hard to recommend the most relevant answers portugal mobile database from the most trusted sources in the format that works best for its users.
To be successful at SEO, you need to ensure that your content is the most relevant result for a specific search query and that your website is seen as a trustworthy source.
4. How can I find the keywords people are searching for to find businesses like mine?
You can't go into SEO strategy blindly. You need to understand what people are searching for on Google to find businesses like yours so you can optimize your website for those terms.
You can do this using Google’s Keyword Planner . Load up the tool and enter the terms you think people would use to find your business online. You’ll then get a ton of relevant keyword suggestions, including their monthly search volume.
You can then use these insights to inform your strategy and understand what people are searching for.
5. Why is my website not ranking on Google?
If your website isn't ranking on Google, there could be a few reasons. But first, head to Google and run a site:Search for your site.