Next, text and media that communicate these points clearly and explicitly.
Finally, design your page in a way that enhances the clarity and impact of #2.
So let's start by identifying and communicating your selling point. In marketing terms, a selling point is called a "value proposition."
After the creation exercise, I will introduce my landing page template.
Value Proposition
Before we dive into value, here’s one more marketing term: “Copywriting” is the marketing term for text. I’ll be using it from now on.
Create a scenario
The value proposition is the quality of your product canada mobile database matched with the benefits.
For example, your product might have the features of being fast and secure. Below, I quickly match three resulting benefits to create different value propositions:
Quality: Fast, Benefit: Faster Output, Value: Get the job done faster.
Quality: Fast, Yield: Greater Output, Value: Get More Work Done.
Quality: fast, Benefit: improve efficiency, Value: save time.
Each variant has the same core quality—speed—but each variant articulates a unique consequence of that speed. In other words, a unique benefit.