Example 1: Using a Free Product HubSpot’s Website Grader
Posted: Thu Feb 06, 2025 6:30 am
HubSpot’s WebSite Grader tool is a great example of using a free productservice as a motivator to drive traffic to your website. HubSpot is a company that sells a SaaS product designed to help small and medium businesses with inbound marketing. Components of their product include blogging, SEO, social media, etc. Full disclosure, I am an investor in HubSpot.
HubSpot’s two most powerful tools for driving switzerland mobile database traffic to their site are a their blog, which contains valuable educational material about inbound marketing, and b free products like WebSiteGrader , AlertsGrader , TwitterGrader , etc. The first of these, WebSiteGrader, provides customers with a way to understand how their site is performing in Google searches SEO and what aspects can be improved to make it perform better. This taps into the third motivation in our list above: “If I can get something for free and it helps my lifework, then it’s valuable to me”:
There are several important lessons to be learned from WebSiteGrader about how it drives customer motivation and pulls them through their sales funnel:
It’s a free tool that provides a lot of value to customers. Because of this, bloggers will recommend the product and users will tweet about it, spreading the word. High value, low cost.
It requires a very small amount of non-private information just a website URL and gives back a lot of value from a small amount of input. Low client effort.
It provides a score out of 100, which taps into the competitive nature of humans. They want to get the best score possible, so if their score is low, they might want to improve it, and if that's the case, HubSpot has the answer. Tapping into the competitive instinct of your customers.
HubSpot’s two most powerful tools for driving switzerland mobile database traffic to their site are a their blog, which contains valuable educational material about inbound marketing, and b free products like WebSiteGrader , AlertsGrader , TwitterGrader , etc. The first of these, WebSiteGrader, provides customers with a way to understand how their site is performing in Google searches SEO and what aspects can be improved to make it perform better. This taps into the third motivation in our list above: “If I can get something for free and it helps my lifework, then it’s valuable to me”:
There are several important lessons to be learned from WebSiteGrader about how it drives customer motivation and pulls them through their sales funnel:
It’s a free tool that provides a lot of value to customers. Because of this, bloggers will recommend the product and users will tweet about it, spreading the word. High value, low cost.
It requires a very small amount of non-private information just a website URL and gives back a lot of value from a small amount of input. Low client effort.
It provides a score out of 100, which taps into the competitive nature of humans. They want to get the best score possible, so if their score is low, they might want to improve it, and if that's the case, HubSpot has the answer. Tapping into the competitive instinct of your customers.