Traditional content: blogs, videos, webinars, etc.
The key to building a trusting relationship with this type of content is to eliminate all forms of sales pitches and firmly believe that only content that adds value to the customer’s life will be consumed. This can be done in a number of ways:
Educate them
Entertain them
Use data. Provide them with interesting data. For example, survey malaysia mobile database results showing what other customers like what they do in some area of interest.
Use other recognized experts to help provide
Provide them with best practices in their industry andor job function
Review content, products in a way that is useful to them
Find ways to make them more successful at work
Non-traditional content
This is a great way to add value and isn’t often considered simply because it’s a little outside the content box:
Free software. e. free open source version of Jboss, HubSpot's WebSite Grader, DropBox's free version. This is actually one of the most powerful technologies available. It leverages the power of your engineering team to build something valuable for your customers. A lot of times marketers don't think this way because they limit their thinking to the marketing box. Think creatively. Important note: free trials do not count as value to customers. They are just another sales tool.