The Complete Guide to TikTok Analytics: How to Measure Your Success
Posted: Thu Feb 06, 2025 4:57 am
How do you measure success on TikTok? There are many metrics to look at: number of followers, likes, comments, shares. But TikTok analytics go deeper: they allow you to measure weekly and monthly growth, total video play time, information about who is watching, and more.
With over 1 billion active accounts, every TikTok user has the potential to reach a massive audience. That’s why it’s so important to check your TikTok analytics and understand them. Track the right metrics, and you’ll be able to hone in on a strategy that truly works.
If your brand is new to TikTok, analytics can take some of the guesswork out of your TikTok marketing strategy. The insights available to your TikTok Business account can inform everything from when you post to what content you publish.
Keep reading to learn which TikTok metrics you should egypt mobile database be tracking, where to find them, and how to use them to your advantage.
Who can view TikTok analytics?
Anyone can. Or rather, anyone with a TikTok Business account . According to TikTok, these accounts offer "creative tools that empower businesses to think like marketers, and the price is right free."
s:blog.hootsuiteomwp-contentuploads202111How-to-switch-to-a-TikTok-Business-account-2-620x1342.png
How to Switch to a TikTok Business Account
Go to your profile page.
With over 1 billion active accounts, every TikTok user has the potential to reach a massive audience. That’s why it’s so important to check your TikTok analytics and understand them. Track the right metrics, and you’ll be able to hone in on a strategy that truly works.
If your brand is new to TikTok, analytics can take some of the guesswork out of your TikTok marketing strategy. The insights available to your TikTok Business account can inform everything from when you post to what content you publish.
Keep reading to learn which TikTok metrics you should egypt mobile database be tracking, where to find them, and how to use them to your advantage.
Who can view TikTok analytics?
Anyone can. Or rather, anyone with a TikTok Business account . According to TikTok, these accounts offer "creative tools that empower businesses to think like marketers, and the price is right free."
s:blog.hootsuiteomwp-contentuploads202111How-to-switch-to-a-TikTok-Business-account-2-620x1342.png
How to Switch to a TikTok Business Account
Go to your profile page.