The Growth Flywheel 2023 Guide 2: How to Build and Measure Your Growth Flywheel
Growth Flywheel 1: What is a growth flywheel?
The Growth Flywheel Part 2: How to Build and Measure Your Growth Engine
This article is about why startups need to think of their business as a flywheel and how they can build their own.
In Part 1 , we looked at the key differences between funnels and paraguay mobile database flywheels. We highlighted why startups should rethink their ideal customer persona ICP as a growth channel. Then, we showed how satisfied customers have a direct impact on business metrics measured by the k-factor.
This part of the series will introduce the Growth Flywheel framework to demystify the flywheel – making it easier for any startup to build their flywheel, and showing how to measure and build momentum.
Growth Flywheel
Brad Stone describes an early version of Amazon’s flywheel in The Everything Store — “Bezos and his lieutenants sketched out their own virtuous cycle, which they believed powered their business…. Power any part of this flywheel, they reasoned, and it should speed up the cycle.