How to measure brand equity
Posted: Thu Feb 06, 2025 4:08 am
5. Connect with customers
Building and maintaining relationships with your customers and clients creates a stronger connection between the consumer and your company. An evolving relationship is powerful because it leads to repeat purchases and a sense of loyalty to your business and brand.
Keeping in regular contact with your customers can be as simple as a weekly newsletter, a Facebook Live Q&A session, Instagram stories, or even hosting an exclusive event to thank your loyal customers.
Once you’ve taken the time to build brand equity, it’s important india mobile database to track how your brand equity is performing. To do this, you must understand how to evaluate and measure growth or decline. Here are some ways to measure brand equity:
1. Conduct research to understand how your community relates to your brand
Surveying your customers and clients is one way to assess where your brand currently stands on the brand equity scale. Qualtrics recommends exploring two main categories when creating a brand equity survey: awareness and consideration.
Awareness: How consumers recall your brand within a larger category, either spontaneously or with the help of prompts.
Some questions to ask:
When you see an entire category, such as a grocery store or electronics supplier, what is the first product or service that comes to your mind?
Who do you think of when you need X product or service?
Building and maintaining relationships with your customers and clients creates a stronger connection between the consumer and your company. An evolving relationship is powerful because it leads to repeat purchases and a sense of loyalty to your business and brand.
Keeping in regular contact with your customers can be as simple as a weekly newsletter, a Facebook Live Q&A session, Instagram stories, or even hosting an exclusive event to thank your loyal customers.
Once you’ve taken the time to build brand equity, it’s important india mobile database to track how your brand equity is performing. To do this, you must understand how to evaluate and measure growth or decline. Here are some ways to measure brand equity:
1. Conduct research to understand how your community relates to your brand
Surveying your customers and clients is one way to assess where your brand currently stands on the brand equity scale. Qualtrics recommends exploring two main categories when creating a brand equity survey: awareness and consideration.
Awareness: How consumers recall your brand within a larger category, either spontaneously or with the help of prompts.
Some questions to ask:
When you see an entire category, such as a grocery store or electronics supplier, what is the first product or service that comes to your mind?
Who do you think of when you need X product or service?