Google Ads Campaign in Gmail

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Email is still one of the most important and popular communication solutions on the web, providing a safe alternative to other communication solutions, such as Skype or Facebook Messenger. Gmail was created for the needs of Google. It must be admitted that it was a very good solution, although in terms of email platforms Google does not distance itself from its competitors as it does in the case of search engines. For advertisers, Gmail is a convenient and attractive solution in the broadly understood advertising space, especially since Google currently provides greater integration of Gmail with its Google Ads advertising program.

The article answers the questions:

What does an advertising campaign look like in Gmail?
What is Gmail advertising?
How to create a Google Ads campaign for Gmail?
Advantages of Email Advertising
Email advertising is a relatively new solution that has been around for only a few years. It should be emphasized that until recently, advertising on Gmail was reserved exclusively for a specific group of advertisers. For some c level email database now, all advertisers using Google Ads have been able to use this alternative . Contrary to appearances, configuring this type of campaign is not difficult. In fact, all you need to do is create a campaign targeted at the Google advertising network , at the settings level, target specific interests, and include keywords, topics, or destinations. After selecting a specific option, it is worth heading to the Gallery, choosing special options for creating ads dedicated to Gmail.

It is worth emphasizing that advertising on Gmail consists of two main parts:

collapsed ad – a person using e-mail initially sees the ad in the form of an e-mail and only goes to the expanded version after clicking. In this case, a fee is charged for each click;
expanded ad – launched after clicking on the collapsed ad. The default is a native ad that takes up the entire page.
It should be emphasized that subsequent clicks on the ad are completely free, and you can also save and forward it or use it to reach the advertiser's website directly. Statistics on the number of clicks on the ad, as well as documents saved and forwarded from Gmail, can be checked in your individual Google Ads account . A characteristic feature of this type of ad is the configuration of ad rotation settings and management and planning functions, which is similar to other types of campaigns.