Advertising sneaks in
Posted: Wed Feb 05, 2025 3:48 am
We've long been used to it in blockbuster movies, and nobody gets upset about it. What car the film's hero drives, what watch he looks at, what computer he uses, what smartphone, what champagne he drinks, what sunglasses or what suit he wears: everything is bought, paid for. So what?
And in journalism? From "advertorial" to "advertorial" we poland rcs data have long since arrived at "native advertising" and "branded content". All stupid euphemisms for: This content is as editorial as possible, but in reality is paid for by the advertiser and thus influenced. So what?
Is it really so bad if an oil multinational pays for a report on the customs of the Indians in the Amazon basin? Is it bad if the article doesn't mention that the oil multinational wants to relocate these Indians so that it can finally drill there? And what about an analysis of the oil multinationals' constant efforts to ensure that the world is supplied with clean energy in the most environmentally friendly way possible? When is the limit crossed, and what does it actually consist of?
And in journalism? From "advertorial" to "advertorial" we poland rcs data have long since arrived at "native advertising" and "branded content". All stupid euphemisms for: This content is as editorial as possible, but in reality is paid for by the advertiser and thus influenced. So what?
Is it really so bad if an oil multinational pays for a report on the customs of the Indians in the Amazon basin? Is it bad if the article doesn't mention that the oil multinational wants to relocate these Indians so that it can finally drill there? And what about an analysis of the oil multinationals' constant efforts to ensure that the world is supplied with clean energy in the most environmentally friendly way possible? When is the limit crossed, and what does it actually consist of?