Anyone who does not understand
Posted: Wed Feb 05, 2025 3:15 am
The media planner's job is not to put pressure on marketers and media and play them off against each other for their own benefit. It also does not consist of pushing media inventory onto clients that they do not need for their communication, nor is it solely about increasing the agency's return on investment.
The task has always been and remains to provide nigeria rcs data honest and neutral advice to customers. Particularly in these times of digital upheaval, we need media and communication planners who are curious, question critically, plan courageously and implement meticulously, monitor and draw the right conclusions. Customers need new strategies, an adapted, efficient media mix and advertising media that help to achieve the marketing and communication goals of the brands entrusted to them.
Customers count on a trustworthy partner. this and does not change their behavior will soon be superfluous. Customers who do not want to just trust blindly are now reviewing their cooperation and, if necessary, reorganizing their media purchases to prevent abuse.
The task has always been and remains to provide nigeria rcs data honest and neutral advice to customers. Particularly in these times of digital upheaval, we need media and communication planners who are curious, question critically, plan courageously and implement meticulously, monitor and draw the right conclusions. Customers need new strategies, an adapted, efficient media mix and advertising media that help to achieve the marketing and communication goals of the brands entrusted to them.
Customers count on a trustworthy partner. this and does not change their behavior will soon be superfluous. Customers who do not want to just trust blindly are now reviewing their cooperation and, if necessary, reorganizing their media purchases to prevent abuse.