However, the joint venture is now bringing new dimensions into play - and here too it is worth looking across the border. In future, the SRG, together with Swisscom and Ringier, wants to offer not only regionally split advertising, but also much more extensive personalised advertising. However, this has recently been banned in Germany, not mexico rcs data only for public broadcasters, but even for private broadcasters who are preferred in advertising matters.
The ProSiebenSat.1 Group now wants to take legal action against this and is demanding a change to the state treaty. broadcasters are allowed to broadcast regional advertising because this is prohibited for nationwide TV programs in order to protect regional media. Since January 1, 2016, Article 7 states: "The non-nationwide distribution of advertising or other content in a program commissioned or approved for nationwide distribution is only permitted if and to the extent that the law of the state in which the non-nationwide distribution takes place permits this."
The SRG, which is mainly financed through fees, now wants to do something together with its partners that in Germany is prohibited without the consent of individual federal states even for those private broadcasters who benefit from better advertising conditions than the public broadcasters as part of media policy. This is apparently only conceivable in Switzerland because there are no corresponding legal conditions and restrictions in Switzerland, as there are in Germany.